So my cuz Donna gets the shout out for introducing me to this great article on sthe growing number of female triathletes !!!
The article highlights a new triathlon company called Soas. They are a women's specific, tri-only company, but with a different mission... NO PINK!
EVERY OTHER COMPANY OUT THERE thinks that when a woman goes into a triathlon store, to buy that sometimes unflattering, awkward triathlon outfit, they want SOLID pink..? or baby purple?
And so many retail stores are run by men, who are fully unequipped to deal with women, and body issues and proper sizing and that depressing feeling you get when your best friend has to help you peel the tri suit off when it doesn't fit.
That is why I am excited to hear that there are new clothing companies out there making tri- gear that are run by women for women.
Since women know our true Power Color is Black (slimming) black! I like to see that Soas assortment is dipped in it creating slimming illusions.. especially in the side paneling and the racing back seams.
I cant wait for tri season now!
